Redesign.

The client desired a redesign of their existing brochures, aiming to captivate patrons and encourage them to pick up a copy. The goal is to enhance awareness about common illnesses in young children and provide guidance on appropriate actions when encountered.

Illustration and brochure designs for NUH

CLIENT

NUHkids National University Hospital of Singapore

DELIVERABLES

Illustration, Layout Design, Art Direction, Graphic Design and Type-setting

CHALLENGES

The illustrations pose certain challenges; they should depict sick children without causing fear for both children and parents.

The proposed redesign idea aimed to attract patrons by employing vibrant, soft pastel colors. We suggested using multiple colors, assigning each color to a specific brochure. When these brochures are assembled, they form a rainbow of colors.

OUTCOME

Increased “pick a copy” rates of patrons, enhanced awareness and provided “easy-to-read” health into with captivating illustrations.

THE OUTCOME

Increased “pick up a copy” rates of patrons, enhanced awareness and provided “easy-to-read” health info with captivating illustrations.