CASE STUDIES – Mascot Design 3D

CLIENT

Liek Design

DELIVERABLES

Mascot Design, 3D mascot model, Mascot Style Guide, Discovery, Brand & Marketing Strategy, Content Creations

CHALLENGES

Help Liek Design become the one & only branding agency with a top-notch mascot. Refresh the 2D mascot design into 3D mascot. To increase brand recognition, and engage with audiences across the brand’s social media platforms. Also, to prefect the 3D model process for more functionality for coming animation productions.

OUTCOME

Accelerated brand’s online presence and captured more attention from audiences across the brand’s social media platforms. Exponential increase in conversion rates for the brand agency.

BRAND DISCOVERY

Who is this brand's ideal client? Who is this mascot for?

CONCEPT DEVELOPMENT

The Design Phase.

3D MODEL

Turning designs into 3 dimensional model.

WHAT HAPPENED?

Exponential increase in webpage views, organic traffic and social media platforms’ audiences.

Impact by the numbers

INCREASE IN CONVERSION RATES (%)

DROP IN BOUNCE RATE (%)

INCREASE IN PAGE VIEWS (%)

INCREASE IN LEAD GENERATION (%)

Phase 1: The Brand Discovery

During the Brand Discovery session, we will cover topics such as brand positioning, identifying your ideal clients, analyzing your competitors’ marketing collaterals, and discussing brand strategy, among other elements. This is going to be a thorough project briefing.

Phase 2: Concept Development

The Presentation. It’s time for the ideations to take form and shape. We will present our proposed concepts.

Phase 3: Brand Mascot Refresh

From 2D to 3D discovery and development.

Phase 4: 3D Model

Turning 2D designs into 3D modelling. Refinement and functionality tests in process.

Accelerated agency’s online presence

The mascot is widely used on the agency’s website and across all of the brand’s social media platform, to capture more attention from audiences and lots of delight.

THE OUTCOME

Accelerated brand’s online presence, increased webpage views, increased conversions, decreased bounce rates and… delight.

Process of Mascot Design 3D

Step by step process of designing a brand mascot, starting from a 2d sketch, turntable and transitioning into 3d models.